@book {
	author = {Veres, Zoltán},
	title = {Betekintés a marketingbe},
	year = {2024},
	publisher = {Akadémiai Kiadó},
	isbn = {978 963 664 073 6},
	doi = {10.1556/9789636640736},
	URL = {https://mersz.hu/kiadvany/1244}
}