@book {
	author = {Piskóti, István},
	title = {Businessmarketing-menedzsment},
	year = {2016},
	publisher = {Akadémiai Kiadó},
	isbn = {978 963 059 755 5},
	doi = {10.1556/9789630597555},
	URL = {https://mersz.hu/kiadvany/106}
}