@book {
	author = {Bauer, András},
	editor = {Kolos, Krisztina},
	title = {Márkamenedzsment},
	year = {2017},
	publisher = {Akadémiai Kiadó},
	isbn = {978 963 454 010 6},
	doi = {10.1556/9789634540106},
	URL = {https://mersz.hu/kiadvany/201}
}