@book {
	author = {Gyulavári, Tamás and Mitev, Ariel Zoltán and Neulinger, Ágnes and Neumann-Bódi, Edit and Simon, Judit and Szűcs, Krisztián},
	title = {A marketingkutatás alapjai},
	year = {2017},
	publisher = {Akadémiai Kiadó},
	isbn = {978 963 059 888 0},
	doi = {10.1556/9789630598880},
	URL = {https://mersz.hu/kiadvany/240}
}