@book {
	author = {Bauer, András and Berács, József and Kenesei, Zsófia},
	title = {Marketing alapismeretek},
	year = {2016},
	publisher = {Akadémiai Kiadó},
	isbn = {978 963 059 736 4},
	doi = {10.1556/9789630597364},
	URL = {https://mersz.hu/kiadvany/63}
}