@book {
	author = {Rekettye, Gábor and Törőcsik, Mária and Hetesi, Erzsébet},
	title = {Bevezetés a marketingbe},
	year = {2016},
	publisher = {Akadémiai Kiadó},
	isbn = {978 963 059 759 3},
	doi = {10.1556/9789630597593},
	URL = {https://mersz.hu/kiadvany/81}
}