4. The Practice of Multiple Reviewing

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In the 1980s, when the ideological control became somewhat softer, it was a common practice among publishers to repeatedly review books that had been rejected earlier (Czigányik, 2011: 225). Multiple reports were submitted reviewing Atwood’s novel The Edible Woman, which was first reviewed in 1977, in the same year when the collection of poems titled You Are Happy was also considered. One of the two 1977 reviews of The Edible Woman urged for the publication of the “excellent novel”, a critique of consumer society, the other one – although found the subject matter fascinating – rejects the novel. According to the reviewer, the characters are “not likable”, they are part of a passionless, disinterested, declining society. Four years later, in 1981, the publisher decided for another round of reviews. Both reports (1981, 1982) recommend the publishing of the book. The third review points out that it is a “sophisticated work of an early career writer”, and the fourth document notes that the book is “easy to read and enjoyable”. While the writers of the reports in the 1970s highlight the ideological questions related to consumer society, in the 1980s they are increasingly aware of the marketability of the translated books.
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