7. The Reputation of International Success Behind the Iron Curtain

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Several reports draw attention to Atwood’s international popularity regardless of whether the particular work was recommended or not by the reviewer for Hungarian publication. There are seven references to Atwood’s popularity in Canada and eight mentions of her international success. The first reviewing document in 1974 highlights, for example, that a year after the book was published in Canada, a “paperback” edition also came out in the UK, pointing to the importance of print runs and cheaper editions. According to a review dated in 1981: “Margaret Atwood, poet and novelist, is a recognized and greatly appreciated figure of contemporary Canadian literature even outside of Canada.” In 1982, another review says: “She earned herself an international reputation as a poet, while also publishing successful novels.” From the 1980s, the reviews refer to a general recognition, as well as the value markers of the English and American book market. In 1982, although the reviewer considers it a bit far stretched, highlights the international prominence of Surfacing: “the New York Times Book Review called the novel ‘one of the most important novels of the 20th century’”. One of the two documents dated 1987 references the handbook of “Contemporary Authors”, the other one refers to the English-language radio program on books by the BBC World Service. It is worth noting, however, that two reviews dated after 1989 emphasize the value markers of the international book market. The reviewer of Cat’s Eye mentions that “[t]he Handmaid’s Tale was an international bestseller, but the Times Literary Supplement and the New York Times Book Review agree that it is surpassed by […] Cat’s Eye” (1990). The second opinion, submitted in the same year, highlights that the Cat’s Eye has “made it to the New York Times bestseller list” and points out that “its publication offers a ‘glimmer’ of hope for intellectual as well as financial success even at the current state of the Hungarian book market /winter of 1990/”. Therefore, it can be seen, that in Atwood’s reviewing documents during the years leading up to the political change and immediately afterwards, there are an increasing number of references made to the profitability of publishing. References to the value markers having international prestige signal not only the end to a restricted inflow of world literature but also a broadening of references used by Hungarian critics. In the 1970s, in Atwood’s reviewing documents, international success was thus partly attributed to the presence of a paperback, popular, low-priced edition, while from the 1980s on, success was measured rather by the book’s presence in prestigious forums (e.g. BBC, New York Times) and on bestseller lists which reflect sales figures.
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