Gergely Németh

Illusions of Entrepreneurship / Theories of Entrepreneurial Behaviour

How do we think about ourselves as entrepreneurs and how do we develop our business?


What do we know about the entrepreneur’s mindset? And are we right in our assumption? What does the entrepreneur know about his own success?

Based on the Socially Situated Cognition Approach (Smith & Semin, 2004; Smith & Semin, 2007; Robbins & Aydede, 2009; Brown, Collins & Duguid, 1989), it is assumed that people perceive, attribute meaning to perception, and respond to stimuli in their environment by choosing from a given set of situated and distributed responses. In other words, they behave in a certain way. What they learn from all this is culturally embedded, action-based, and closely linked to the physical nervous system and the body. This cultural embeddedness makes it particularly important to examine our interpretations of the concepts and phenomena we are studying.

Illusions of Entrepreneurship / Theories of Entrepreneurial Behaviour

Tartalomjegyzék


Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2022

ISBN: 978 963 454 839 3

In his book Gergely Németh is right to not promise a sure-fire solution to successful entrepreneurship, but he does make you think about the opportunities and pitfalls. The great advantage of the work is that it uses multiple scientific and logical approaches. It is a true interdisciplinary work. In addition to its diversity, it provides a good, readable reflection on becoming an entrepreneur. The author gently strips away illusions about the process but remains optimistic throughout. It is an important Hungarian work in entrepreneurship literature.

Prof. Dr. Balázs Heidrich

The author concludes by inviting the reader to join him in thinking differently about business and entrepreneurs. Drawing on his conclusions from the literature and empirical research to date, and from his two decades of experience as a consultant, he creates a new model of the entrepreneurial process, in which he explains the stages of the entrepreneurial process along four dimensions and suggests what entrepreneurial competences and behaviors are needed at each stage of the process, even in uncertain times, to ensure that the business can function safely.

A lot of work has gone into writing this book and the author sets out sometimes provocative findings, as well a novel approach and conclusions. These differ in many ways from the general approach and may inspire many educators, researchers, and even entrepreneurs and managers to look at corporate operations from a new perspective and to apply the author’s suggestions in a preventive way in their future work.

Prof. Dr. Erzsébet Noszkay

Hivatkozás: https://mersz.hu/nemeth-illusions-of-entrepreneurship-theories-of-entrepreneurial-behaviour//

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