Gergely Németh

Illusions of Entrepreneurship / Theories of Entrepreneurial Behaviour

How do we think about ourselves as entrepreneurs and how do we develop our business?

Post-mortem methodology

The inspiration for the research methodology came from the medical profession on the one hand, and from the reverse engineering methodology (Samuelson & Scotchmer, 2001) on the other. From the management science literature, we have learned how to build an excellent organisation and what typical mistakes can be made. However, these have only hinted at the things that might really be important for the survival of an organisation. It is difficult to detect a process, especially when people are involved (e.g., because of the various biases). Ex post analysis can give a clearer picture and more accurate feedback (since we are no longer involved in the process). In the process, we are often not sufficiently objective as we are too close to the object. But to evaluate a quasi-rational situation, we need distance. The aim of the post-mortem research method is to be able to examine the process that has already taken place from a sufficient distance. Of course, biases may arise here if we have not yet gone through the process, and after a while, forgetting and “rebuilding memories” (constructive memory; (Schacter et al., 1998) may occur, which poses a risk for the researcher. However, it is possible, to a certain degree, to guard against these phenomena, for example, by asking for multiple accounts of the same event.

Illusions of Entrepreneurship / Theories of Entrepreneurial Behaviour

Tartalomjegyzék

Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2022

ISBN: 978 963 454 839 3

Gazdaság Menedzsment

In his book Gergely Németh is right to not promise a sure-fire solution to successful entrepreneurship, but he does make you think about the opportunities and pitfalls. The great advantage of the work is that it uses multiple scientific and logical approaches. It is a true interdisciplinary work. In addition to its diversity, it provides a good, readable reflection on becoming an entrepreneur. The author gently strips away illusions about the process but remains optimistic throughout. It is an important Hungarian work in entrepreneurship literature.

Prof. Dr. Balázs Heidrich

The author concludes by inviting the reader to join him in thinking differently about business and entrepreneurs. Drawing on his conclusions from the literature and empirical research to date, and from his two decades of experience as a consultant, he creates a new model of the entrepreneurial process, in which he explains the stages of the entrepreneurial process along four dimensions and suggests what entrepreneurial competences and behaviors are needed at each stage of the process, even in uncertain times, to ensure that the business can function safely.

A lot of work has gone into writing this book and the author sets out sometimes provocative findings, as well a novel approach and conclusions. These differ in many ways from the general approach and may inspire many educators, researchers, and even entrepreneurs and managers to look at corporate operations from a new perspective and to apply the author’s suggestions in a preventive way in their future work.

Prof. Dr. Erzsébet Noszkay

Hivatkozás: https://mersz.hu/nemeth-illusions-of-entrepreneurship-theories-of-entrepreneurial-behaviour//

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