Tibor Dőry

Innovation and excellence

Management methods for innovation transformation

Needs and customer demands

Another major group of drivers of innovation are needs, market demands and customer requirements. We could say that this type of innovation is "the mother of invention", and innovation is often a response to a real or perceived need for change. In the early stages of humanity, development was driven by basic needs such as food, clothing and security. In our current postmodern era, consumers have much more sophisticated needs, and understanding these needs is one of the key challenges of innovation management. It is no easy task to identify needs, understand them thoroughly, find solutions to the identified needs, and then find the right business model.

Needs-based innovation is particularly important in the mature stages of an industry or product life cycle, when consumers can choose from a wide range of offerings. The companies that come out on top in the competition are those that are able to produce products and services that meet user needs and segment their offerings according to different target groups. However, demand-driven innovation is not only seen in the markets for products and services; needs are also the driving force behind process innovation within companies. Frustrations in production provoke changes from the employees who directly experience these problems. Behind Toyota's success lies the consistent application of the Kaizen method, which is based on the continuous involvement of employees in the constant improvement of production and manufacturing processes and the elimination of errors. The same approach lies behind the widespread adoption of total quality management (TQM) in the 1980s, the popular business process reengineering concepts of the 1990s, and the widespread application of concepts based on lean thinking since the 2000s (Tidd-Bessant, 2013).

Tartalomjegyzék

Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2026

ISBN: 978 963 664 182 5

Menedzsment

The aim of the book "Innovation and Excellence" is to inspire and encourage company leaders, managers, and experts to initiate and implement innovation transformations with the help of professional literature and corporate case studies. Another important goal is to help develop the innovation capabilities of small and medium-sized enterprises in particular by sharing simple, proven management methods that can be tested in practice.

The first part of the volume reviews the factors of corporate excellence and success, then highlights the possible sources of innovation, with a focus on the role of users and employees. The empirical section presents a detailed description of the supportive role of the workplace environment and creative working conditions based on corporate case studies (AUDI, BOSCH, MELECS). The volume concludes with a description of selected tested practical methods and management techniques that readers can try out in their own businesses.

Hivatkozás: https://mersz.hu/dory-innovation-and-excellence//

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