Tibor Dőry

Innovation and excellence

Management methods for innovation transformation

Open innovation – multi-actor innovation

The prerequisite for successful innovation is that companies know the market needs and develop solutions that can satisfy demand at the right price. However, it matters whether we are talking about innovations for end users ("B2C") or business users ("B2B"). Focusing on the latter, we can say that products, parts and services designed for supply chain players or specifically for business users are extremely complex and have a long life cycle. As a result, innovation involves significant investment, while drastic changes in companies' development programmes are less common. As an example, in recent decades, companies engaged in precision metal cutting have not switched to plastics processing because it would have meant a huge investment and entry barrier for them, not to mention the importance of accumulated sectoral and professional knowledge. Consequently, for B2B companies focusing on business users, it is extremely important to maintain contact with their customers and users and to regularly and thoroughly understand their development needs.

The role of early collaboration with customers and users has been recognised since the 1960s. The concept of open innovation has represented a step forward since the 2000s in that customers and users have been involved to a greater extent and more widely in the development and innovation processes of companies at an earlier stage, so that developments can proceed in the desired direction. Practical experience shows that user orientation also significantly increases the efficiency of developments (Chesbrough et al., 2006).

The widespread use of information and communication technologies makes it possible to channel user experiences and needs, for example through the rise of online forums such as linked to product websites or open-source developer communities. There is also a rational reason for the increasingly intensive involvement of users. By asking them about their user experiences and suggestions for (further) development, the company providing the solution does not have to guess or figure out the customer's needs, which in most cases is unsuccessful and can consume huge amounts of money unnecessarily. The role of user involvement in innovation processes is therefore indisputable. Nevertheless, there is little empirical evidence in the trade press that could serve as a guide for corporate developers on when, at what stage and how to involve users and customers in corporate development processes, or how to manage this multi-stakeholder process effectively.

Tartalomjegyzék

Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2026

ISBN: 978 963 664 182 5

Menedzsment

The aim of the book "Innovation and Excellence" is to inspire and encourage company leaders, managers, and experts to initiate and implement innovation transformations with the help of professional literature and corporate case studies. Another important goal is to help develop the innovation capabilities of small and medium-sized enterprises in particular by sharing simple, proven management methods that can be tested in practice.

The first part of the volume reviews the factors of corporate excellence and success, then highlights the possible sources of innovation, with a focus on the role of users and employees. The empirical section presents a detailed description of the supportive role of the workplace environment and creative working conditions based on corporate case studies (AUDI, BOSCH, MELECS). The volume concludes with a description of selected tested practical methods and management techniques that readers can try out in their own businesses.

Hivatkozás: https://mersz.hu/dory-innovation-and-excellence//

BibTeX EndNote Mendeley Zotero