Tibor Dőry

Innovation and excellence

Management methods for innovation transformation

The global development of the Melecs Group

The Melecs Group was founded in 2009 by three Austrian citizens, Friedrich Pressl, Ernst Mayrhofer and Bernhard Pulferer, through a management buyout (MBO) from Siemens AG. Melecs focuses on the development and manufacture of high-tech products. It sells its products to global industrial electronics companies, automotive companies and manufacturers of household appliances and communication terminals. As an electronics expert, it provides its customers with all value-adding work processes from a single source: from research and development, through testing, certification and production planning, to manufacturing and logistics.

The dynamic international expansion of the Austrian-based group is demonstrated by the opening of the Melecs EWG factory in Győr in 2010, following the Melecs EWS plant in Siegendorf (Austria). This was followed in 2014 by the establishment of the Melecs EWW subsidiary in Wuxi (China) and then the integration of Melecs EWL in Lenzing (Austria) as a new business unit of Melecs EWS in 2015. The entry into the North American market began with the opening of a sales office in Auburn Hills, Michigan, in the spring of 2018. In addition, at the end of 2018, Melecs EWS became the 70% majority owner of Prettl Electronics Querétaro, S.A. de C.V., thereby taking over the entire business management of the Mexican company.

In the 2020 financial year, the Melecs Group had more than 1,500 employees and annual sales of EUR 283.2 million, making it one of the largest independent electronics development and manufacturing services (E2MS) companies in Europe. The electronic components and control units developed and manufactured by the group are used in premium household appliances, industrial lifts and energy-efficient heating systems.

The company's manufacturing units are characterised by a high degree of automation. The competence centre in Lenzing focuses on the development of industrial applications, while the testing laboratory in Győr enables the testing and validation of products in the product development phase and the planning of their mass production. The group's R&D department, which employs more than 100 research and development staff, designs and implements cost-effective solutions tailored to individual needs, which it then integrates into industrial processes in collaboration with the production department.

The group's motto is "making electronics smart", and its vision emphasises the role of continuous development: "profitable growth through innovation, productivity, sustainability and responsible employees". Melecs sees the following factors as the components of its own success: many years of experience in certain industries, excellent references, reliability, and the outstanding quality of every link in the value chain.

Continuous development and innovation are not only characteristic of the company's development centre, but also of its production sites, and are indeed an important expectation of the people who work there. The Győr site manufactures automotive electronic products, LED lights for cars and electrical control and power supply units for household electronic equipment. At the Győr plant, medium- and high-volume electronic modules and devices are manufactured using highly automated chip mounting technologies such as Through Hole Technology (THT), Surface Mount Technology (SMT) and wave soldering. The latter is also being continuously replaced in an effort to make work processes and workstations increasingly ergonomic.

The development, international expansion and continuous innovation activities of the Melecs Group offer many lessons for other businesses, especially small and medium-sized enterprises with ambitious expansion strategies.

Tartalomjegyzék

Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2026

ISBN: 978 963 664 182 5

Menedzsment

The aim of the book "Innovation and Excellence" is to inspire and encourage company leaders, managers, and experts to initiate and implement innovation transformations with the help of professional literature and corporate case studies. Another important goal is to help develop the innovation capabilities of small and medium-sized enterprises in particular by sharing simple, proven management methods that can be tested in practice.

The first part of the volume reviews the factors of corporate excellence and success, then highlights the possible sources of innovation, with a focus on the role of users and employees. The empirical section presents a detailed description of the supportive role of the workplace environment and creative working conditions based on corporate case studies (AUDI, BOSCH, MELECS). The volume concludes with a description of selected tested practical methods and management techniques that readers can try out in their own businesses.

Hivatkozás: https://mersz.hu/dory-innovation-and-excellence//

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