Tibor Dőry

Innovation and excellence

Management methods for innovation transformation

Creative destruction from a modern perspective

Writing criticism? Two things come to mind. The first is Esterházy's opinion of the critic.

"Learning from criticism... well, I wouldn't consider that possible in this form. The critic spends a week on it, an hour and a half or two hours a day, whereas I spend eight hours a day on it all year round. I'm not saying that I know these things better, but my knowledge is of a different nature. As for what I want, what it is that I am trying to do or write, no one really knows, sometimes not even myself. Of course, I don't want to treat this lightly, it's great when you feel that people understand what you want."

The second thing that comes to mind is a gem from Woody Allen: "I took a speed-reading course. I read War and Peace in less than 20 minutes. It involves Russia." Well, I did a word cloud of the book in five minutes and saw that it was about innovation.

Half a century ago, innovation was taught based on Schumpeter's theories. Thirty years ago, I taught it based on Drucker, Selye and Prahalad. A dozen or so years ago, I copied Taleb when I taught renewability – the ultimate way out for decision-makers. Inevitably, the question arises: where is all that guru wisdom now? Once upon a time. Instead, we have innovators' wisdom, amassed in a way I have never seen before: "Be authentic!"; "Be critical and speak up!"; "Never give up!"; "Settle for perfection only!"; "Say no to 1,000 things!"; "Work 80-100 hours a week!"; "Choose the right team!"; "Don't take yourself too seriously!"; "Listen to your inner voice!"; "Be curious!"; "Dream big!"; "Step out of your comfort zone!"; "Simplify!" I could perhaps conclude my critique with this overview, but I will not. The volume tempts us to peek behind this new curtain. If we do, we can see the modern value system through which we approach the phenomenon. The volume reveals what forms the basis of our understanding. We have always been forced to see and judge phenomena through some kind of lens. This book also peeks into the new world!

I put the book down a few times, thinking "Wow! I have never thought of that! " or "I had different views on this. " Here are a few examples. It wasn't the first, but perhaps the longest break in reading, towards the end: " A typical witch hunt would begin, which no one likes and is best avoided, so a mediocre or poor result is better than admitting that the basic assumption was wrong, the stars have changed, and unfortunately the idea is not working out." Hmm, I've seen and heard of such cases, but I've never put it into words. Right from the start, the overall picture taken from literature made me think. "All happy families are alike; each unhappy family is unhappy in its own way. Lesson: not only in families and private life, but also in the corporate world, the characteristics and processes of successful companies are similar." It is thought-provoking that failures, or perhaps their explanations, diverge. Soon after this, I took another long pause for reflection. I knew it, but this bare fact always amazes me. A phenomenon does not change! "3,000 Raw Ideas = 1 Commercial Success!" I was not familiar with the Stevens and Burley article. I had seen other measurements somewhere in the past. That's not the point, though. The point is that the author dares to say that only a few per cent succeed. Whether we praise inventors or users.

I try to avoid the mistake that novice critics fall into: criticising what the author failed to write about. These are things he forgot or did not wish to put on paper. No one cares what the reader wants to read about. Maybe the author does not want to write about that. If you don't like it, find something else to read! That's the gist of this paper. The author embarks on a journey of thought. The debate has been settled, and "doing things right" has won. A useful volume on innovation that can benefit any company!

Zoltán Baracskai

Tartalomjegyzék

Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2026

ISBN: 978 963 664 182 5

Menedzsment

The aim of the book "Innovation and Excellence" is to inspire and encourage company leaders, managers, and experts to initiate and implement innovation transformations with the help of professional literature and corporate case studies. Another important goal is to help develop the innovation capabilities of small and medium-sized enterprises in particular by sharing simple, proven management methods that can be tested in practice.

The first part of the volume reviews the factors of corporate excellence and success, then highlights the possible sources of innovation, with a focus on the role of users and employees. The empirical section presents a detailed description of the supportive role of the workplace environment and creative working conditions based on corporate case studies (AUDI, BOSCH, MELECS). The volume concludes with a description of selected tested practical methods and management techniques that readers can try out in their own businesses.

Hivatkozás: https://mersz.hu/dory-innovation-and-excellence//

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