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Innovation and excellence
Management methods for innovation transformation
Concept
The Audi Denkwerkstatt team consists of nine experts and coaches who are embedded in the local and global innovation ecosystem. Every six months, 15 internal Audi entrepreneurs can participate in the programme through a selection process. Colleagues from any area of the company, level and age group can apply to develop new digital business models with the aim of developing ideas related to the motto "Mobility – beyond the car." The teams work cross-functionally, independently of each other and with maximum customer focus. They work according to agile values and use various methods, from lean startups to design thinking. The aim is to open up new markets and customers for Audi and to develop new business models independently or in collaboration. To this end, they work with internal and external partners throughout the entire development process. After the programme, the internal entrepreneurs return to their original positions, where they act as multipliers for the programme. They represent entrepreneurial thinking, a new culture of collaboration, customer-centric work and agile thinking.
Tartalomjegyzék
- Innovation and excellence
- Copyright Page
- Foreword
- Introduction
- Part I. Fundamentals of Business Economics
- Chapter 1: Excellence and success
- Chapter 2. Success factors for corporate innovation
- Chapter 3. Sources of innovation – users as innovators?
- Scientific research
- Needs and customer demands
- Users as innovators
- The user-dominated innovation process
- Open innovation – multi-actor innovation
- The role of users and customers in industry
- The absorption capacity model
- Types of user knowledge
- Identifying and involving leading users in the innovation process
- Scientific research
- Part II. Empirical research results: case studies
- Chapter 4. Possible innovation models for businesses open to change
- 1. MELECS: the innovative electronic component manufacturer
- The global development of the Melecs Group
- Clear mission and strategic goals
- Meeting customer needs and creating value
- Achieving corporate goals through innovation
- Possibility of an independent research and development department
- Management trust and encouragement
- Supportive management methods
- Encouraging user innovation
- Developer workshops
- The global development of the Melecs Group
- 2. A perfectly developed idea management system at AUDI HUNGARIA
- The importance of user innovations
- "Top innovators"
- The idea management process
- The impact of idea management on organisational culture
- Reward system
- Arousing curiosity in an ergonomic environment
- The role of customer interactions
- Support for adapting to uncertain situations
- Empowerment, encouraging proactivity
- Awards and recognitions
- Encouraging ideas and innovations
- Outlook: Audi Denkwerkstatt – Berlin
- Concept
- Process and topics
- Startup vs. silo mentality
- Challenges and strengths
- The importance of user innovations
- 3. "Invented for life" – Bosch's activities to encourage innovation
- Global automotive patents from Budapest
- Developing Bosch's innovation ecosystem
- Rules of the Budapest Development Centre's innovation program
- Application of management practices that encourage innovative behaviour
- Lessons from innovation management
- Possibilities for adapting good practices from large companies
- Corporate practices that encourage innovation
- Bosch's "grow platform", an international incubation programme
- Bosch Innovation Framework
- Bosch Startup Harbour / Berlin
- Global automotive patents from Budapest
- 4. On the way to an ambidextrous organisation – MouldTech Systems
- Introduction to MouldTech Systems Kft.
- Innovation strategy direction: independent product development and manufacturing
- The need for diversification
- Talent management and providing an inspiring environment
- The role and method of communication in talent management
- Conditions for product scalability
- Management methods for a "pack" of developers
- Introduction to MouldTech Systems Kft.
- 1. MELECS: the innovative electronic component manufacturer
- Chapter 4. Possible innovation models for businesses open to change
- Part III. Practical methods for introducing and developing corporate exploration processes
- Chapter 5. From traditional business to innovative organisation
- Exploitation and exploration
- Unattainable goals and contradictions
- The role of organisational culture in the success of innovation activities
- What can we learn from other companies?
- Innovation transformation model based on organisational and individual competencies
- Components of the maturity model of ambidextrous organisations
- Exploitation and exploration
- Chapter 6. Developing an innovation strategy – the need for change
- Chapter 7. Practices of ambitious leaders: management tools for innovation transformation initiatives
- Map of the current product and service portfolio
- Building an exploratory innovation project portfolio
- Management tasks related to exploratory projects
- Internal entrepreneurial ("corporate venturing") programmes
- Internal ventures, the process of developing a corporate venturing strategy
- Success factors for internal entrepreneurial programmes
- Considerations and possible steps for establishing organisational units to support internal ventures
- Map of the current product and service portfolio
- Chapter 8. Initial steps towards a more innovative organisation
- Chapter 5. From traditional business to innovative organisation
- References
Kiadó: Akadémiai Kiadó
Online megjelenés éve: 2026
ISBN: 978 963 664 182 5
The aim of the book "Innovation and Excellence" is to inspire and encourage company leaders, managers, and experts to initiate and implement innovation transformations with the help of professional literature and corporate case studies. Another important goal is to help develop the innovation capabilities of small and medium-sized enterprises in particular by sharing simple, proven management methods that can be tested in practice. The first part of the volume reviews the factors of corporate excellence and success, then highlights the possible sources of innovation, with a focus on the role of users and employees. The empirical section presents a detailed description of the supportive role of the workplace environment and creative working conditions based on corporate case studies (AUDI, BOSCH, MELECS). The volume concludes with a description of selected tested practical methods and management techniques that readers can try out in their own businesses.
Hivatkozás: https://mersz.hu/dory-innovation-and-excellence//
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