Tibor Dőry

Innovation and excellence

Management methods for innovation transformation

Process and topics

The Audi Denkwerkstatt internal entrepreneurship programme supports absolute customer focus. It is based not on technological possibilities, but on customer needs. Building on the design thinking methodology, internal entrepreneur teams begin brainstorming with the question "How could we...?" This question is the starting point for the brainstorming process and is both as open-ended as possible and sufficiently precise. Experience has shown that the possible answers and ideas to this question open up a so-called strategic search field with well-identified customer groups and innovation opportunities. Based on the "How could we..." question, internal entrepreneurs independently identify a central customer problem and then, in iterative cycles, develop a personalised solution and a validated business model with the support of the programme coaches.

The main focus is on solving mobility-related problems. Audi Denkwerkstatt announces a number of topics for Audi employees, inviting committed applicants from within the company who are willing to work on a new, radical solution for six months, independent of their daily routine tasks. One example of the topics announced is "How can we create suitable solutions for young parents living in large cities who have complex family mobility needs?" The project is about finding radical new mobility solutions that could make life easier for young families living in metropolitan areas, who often spend long minutes or even hours in traffic jams instead of squeezing into the underground with a pram and carrying it by hand because the lift is out of order.

Tartalomjegyzék

Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2026

ISBN: 978 963 664 182 5

Menedzsment

The aim of the book "Innovation and Excellence" is to inspire and encourage company leaders, managers, and experts to initiate and implement innovation transformations with the help of professional literature and corporate case studies. Another important goal is to help develop the innovation capabilities of small and medium-sized enterprises in particular by sharing simple, proven management methods that can be tested in practice.

The first part of the volume reviews the factors of corporate excellence and success, then highlights the possible sources of innovation, with a focus on the role of users and employees. The empirical section presents a detailed description of the supportive role of the workplace environment and creative working conditions based on corporate case studies (AUDI, BOSCH, MELECS). The volume concludes with a description of selected tested practical methods and management techniques that readers can try out in their own businesses.

Hivatkozás: https://mersz.hu/dory-innovation-and-excellence//

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