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Innovation and excellence
Management methods for innovation transformation
3. "Invented for life" – Bosch's activities to encourage innovation1
Robert Bosch founded his workshop for precision mechanics and electrical engineering in Stuttgart in 1886. As a result of continuous growth over the past century, the group has expanded into 60 countries around the world and has grown into a global company with more than 400,000 employees and revenues of EUR 78 billion. Particularly impressive is the research and development activity of the group, which is still privately owned, with 76,100 highly qualified researchers and developers (almost one in five Bosch employees!) working on cutting-edge technological developments in a wide range of fields.
The group's Hungarian subsidiary, Robert Bosch Kft., was established in 1991 as a sales centre for the distribution and customer service of automotive components, automotive diagnostic equipment, power tools, thermal technology equipment and security systems. The Budapest site also performs regional tasks as the sales centre for South-Eastern Europe. In addition, Bosch's European Distribution Centre is also located in Budapest.
The Bosch Group, consisting of eight independent companies working in close strategic cooperation, is one of Hungary's largest foreign industrial employers. In the 2021 financial year, it achieved net sales of HUF 1,711 billion (about EUR 4,752 billion), of which HUF 273 billion (about EUR 758) came from sales outside the group to the Hungarian market. It spent HUF 93 billion (about EUR 258 million) on research and development, focusing on electromobility, autonomous vehicles and artificial intelligence. According to data from the end of 2021, the Bosch Group in Hungary employs more than 17,000 people, about 10 per cent more than a year earlier. Among its employees, 3,200 developers are working on the technologies of the future.
Bosch technologies are present in many areas of life, whether in cars, at home or at work. Thanks to its extensive technical expertise, Bosch develops intelligent mobility solutions in the fields of hardware, software and services.
The Bosch Development Centre in Budapest has grown to become the group's second largest automotive development centre in Europe. The centre employs around 3,000 development engineers, more than 1,000 of whom are specifically involved in the development of autonomous vehicles. Founded in 2005 with just a few employees, the organisation's most important research is in the fields of artificial intelligence, autonomous vehicles and electromobility. In recent years, the Budapest Development Centre has produced numerous patents related to artificial intelligence and self-driving vehicles. Most of the patented technologies help self-driving cars to analyse their environment more accurately and predict the movements of other vehicles.
| 1 | The case study is based on interviews with Mátyás Pótsa and Márton Hidas, managers at the Bosch Development Centre in Budapest, as well as information available on Bosch.hu and the Bosch grow platform. https://www.bosch.hu and https://www.growplatform.com (Date of access: 20 May 2022). |
Tartalomjegyzék
- Innovation and excellence
- Copyright Page
- Foreword
- Introduction
- Part I. Fundamentals of Business Economics
- Chapter 1: Excellence and success
- Chapter 2. Success factors for corporate innovation
- Chapter 3. Sources of innovation – users as innovators?
- Scientific research
- Needs and customer demands
- Users as innovators
- The user-dominated innovation process
- Open innovation – multi-actor innovation
- The role of users and customers in industry
- The absorption capacity model
- Types of user knowledge
- Identifying and involving leading users in the innovation process
- Scientific research
- Part II. Empirical research results: case studies
- Chapter 4. Possible innovation models for businesses open to change
- 1. MELECS: the innovative electronic component manufacturer
- The global development of the Melecs Group
- Clear mission and strategic goals
- Meeting customer needs and creating value
- Achieving corporate goals through innovation
- Possibility of an independent research and development department
- Management trust and encouragement
- Supportive management methods
- Encouraging user innovation
- Developer workshops
- The global development of the Melecs Group
- 2. A perfectly developed idea management system at AUDI HUNGARIA
- The importance of user innovations
- "Top innovators"
- The idea management process
- The impact of idea management on organisational culture
- Reward system
- Arousing curiosity in an ergonomic environment
- The role of customer interactions
- Support for adapting to uncertain situations
- Empowerment, encouraging proactivity
- Awards and recognitions
- Encouraging ideas and innovations
- Outlook: Audi Denkwerkstatt – Berlin
- Concept
- Process and topics
- Startup vs. silo mentality
- Challenges and strengths
- The importance of user innovations
- 3. "Invented for life" – Bosch's activities to encourage innovation
- Global automotive patents from Budapest
- Developing Bosch's innovation ecosystem
- Rules of the Budapest Development Centre's innovation program
- Application of management practices that encourage innovative behaviour
- Lessons from innovation management
- Possibilities for adapting good practices from large companies
- Corporate practices that encourage innovation
- Bosch's "grow platform", an international incubation programme
- Bosch Innovation Framework
- Bosch Startup Harbour / Berlin
- Global automotive patents from Budapest
- 4. On the way to an ambidextrous organisation – MouldTech Systems
- Introduction to MouldTech Systems Kft.
- Innovation strategy direction: independent product development and manufacturing
- The need for diversification
- Talent management and providing an inspiring environment
- The role and method of communication in talent management
- Conditions for product scalability
- Management methods for a "pack" of developers
- Introduction to MouldTech Systems Kft.
- 1. MELECS: the innovative electronic component manufacturer
- Chapter 4. Possible innovation models for businesses open to change
- Part III. Practical methods for introducing and developing corporate exploration processes
- Chapter 5. From traditional business to innovative organisation
- Exploitation and exploration
- Unattainable goals and contradictions
- The role of organisational culture in the success of innovation activities
- What can we learn from other companies?
- Innovation transformation model based on organisational and individual competencies
- Components of the maturity model of ambidextrous organisations
- Exploitation and exploration
- Chapter 6. Developing an innovation strategy – the need for change
- Chapter 7. Practices of ambitious leaders: management tools for innovation transformation initiatives
- Map of the current product and service portfolio
- Building an exploratory innovation project portfolio
- Management tasks related to exploratory projects
- Internal entrepreneurial ("corporate venturing") programmes
- Internal ventures, the process of developing a corporate venturing strategy
- Success factors for internal entrepreneurial programmes
- Considerations and possible steps for establishing organisational units to support internal ventures
- Map of the current product and service portfolio
- Chapter 8. Initial steps towards a more innovative organisation
- Chapter 5. From traditional business to innovative organisation
- References
Kiadó: Akadémiai Kiadó
Online megjelenés éve: 2026
ISBN: 978 963 664 182 5
The aim of the book "Innovation and Excellence" is to inspire and encourage company leaders, managers, and experts to initiate and implement innovation transformations with the help of professional literature and corporate case studies. Another important goal is to help develop the innovation capabilities of small and medium-sized enterprises in particular by sharing simple, proven management methods that can be tested in practice. The first part of the volume reviews the factors of corporate excellence and success, then highlights the possible sources of innovation, with a focus on the role of users and employees. The empirical section presents a detailed description of the supportive role of the workplace environment and creative working conditions based on corporate case studies (AUDI, BOSCH, MELECS). The volume concludes with a description of selected tested practical methods and management techniques that readers can try out in their own businesses.
Hivatkozás: https://mersz.hu/dory-innovation-and-excellence//
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