Tibor Dőry

Innovation and excellence

Management methods for innovation transformation


Possibilities for adapting good practices from large companies

Managers of small and medium-sized enterprises need time and adequate preparation to adopt the development experiences of large companies, which cannot be standardised and adopted wholesale. It is by no means certain that an innovation workshop that works well in a large company environment can be transferred to smaller companies that still lack or have an incomplete innovation mindset. One of the first steps in developing this mindset may be to define a strategic framework that allows room for the company's development strategy and innovation opportunities and ideas. The business owner and key managers must define the playing field within which employees are given the opportunity to formulate innovation proposals and then implement them. This could be a specific optimisation task or a challenge aimed at rationalising energy consumption. If the business is thinking bigger or the management wants to open up new areas, then it is necessary to indicate what directions for development and breakthroughs they are considering and what kind of development proposals the management expects. If this is not regulated and defined to this extent, then neither the management nor the employees will be satisfied with the results. Situations where the manager waves his hand and gives feedback to an employee who is presenting his latest brilliant plan, saying, "That's not what I had in mind, that's nonsense, keep thinking!" must be avoided.
The key lesson learned from the practice of large international companies is that innovation means something different to everyone. For this reason, before taking the first steps, it is necessary to clarify within the organisation and then clearly communicate to employees and developers what kind of development proposals the company's management expects, which ones it would like to pursue under the right conditions. Focus is a very important point of reference, without which developments can become aimless.
Another lesson is that innovative solutions do not come immediately or automatically. Success is the result of repeated attempts and iterations, and failures that occur during the process should be celebrated, or at least tolerated and accepted. It is important to try out and test ideas and, in line with the "fail fast" startup philosophy, let the idea fail in the early stages, before the management or the employee or team who came up with the proposal falls too in love with it. The role of management is critical in such situations, which are similar to the mischief committed by small children, when parents, or in the case of a company, the owner and manager, must stand up and emphasise that it is okay to fail, that mistakes are okay, and that life goes on, and that trust in the development team remains unbroken. Failure must therefore be part of the corporate culture, because without it, employees will become afraid of failure and will not propose radical or even revolutionary ideas. And if truly bold and daring ideas do not come to the surface, the company cannot expect to make significant progress or gain a serious competitive advantage. At the same time, it should be pointed out that responsible behaviour is the expected course of action; the same mistakes should not be repeated, the necessary conclusions and lessons should be drawn from every mistake.
We could also say that the management of innovative companies should actually create an innovation "playground" or "innovation sandbox" and allow colleagues with a developer mindset to try out new games and prototypes in it. All this, of course, involves investment and costs, but without investment, results cannot be expected. The goal is for development ideas supported by smaller amounts of money to eventually lead to some kind of product or service appearing on the market, but this requires a lot of patience and even more money and resources.
 

Innovation and excellence

Tartalomjegyzék


Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2026

ISBN: 978 963 664 182 5

The aim of the book "Innovation and Excellence" is to inspire and encourage company leaders, managers, and experts to initiate and implement innovation transformations with the help of professional literature and corporate case studies. Another important goal is to help develop the innovation capabilities of small and medium-sized enterprises in particular by sharing simple, proven management methods that can be tested in practice.

The first part of the volume reviews the factors of corporate excellence and success, then highlights the possible sources of innovation, with a focus on the role of users and employees. The empirical section presents a detailed description of the supportive role of the workplace environment and creative working conditions based on corporate case studies (AUDI, BOSCH, MELECS). The volume concludes with a description of selected tested practical methods and management techniques that readers can try out in their own businesses.

Hivatkozás: https://mersz.hu/dory-innovation-and-excellence//

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