Zsuzsa Deli-Gray (ed.)

Cases in Tourism Marketing III

Questions

What main challenges did the “Soft Waves” boutique hotel face in meeting the tourism expectations of Generation Z and Y? How did the digital strategy respond to these challenges?
What role does artificial intelligence play in implementing PDT (Personalised Digital Tourism) in the case of the hotel? What are the advantages and potential risks associated with it?
How did the AR-based nature guide enhance Anna and Dávid’s experience on the study trail? What additional digital solutions could you imagine for this type of tourism?
How could the doubling of returning guests impact the hotel’s long-term sustainability and market position?
What data might the AI-based recommendation system have used to reduce low-occupancy events? What data protection considerations need to be taken into account?
According to the PDT approach, how does tourism become more “intelligent” and “empathetic”? What does this mean in practice from the perspective of guest experience?
How might personalised digital tourism influence the life of local communities and the sustainability of tourism?
What difficulties might a smaller boutique hotel face during the implementation of digital developments? How can these challenges be addressed?

Tartalomjegyzék

Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2026

ISBN: 978 963 664 217 4

Marketing Turizmus

The publication of the third volume of Cases in Tourism Marketing is truly welcome news from both an educational and a professional perspective. Through real-world, timely, and thought-provoking cases, this collection helps readers – students and practitioners alike – gain a deeper understanding of the complex world of decision-making in tourism marketing. The case studies not only convey professional knowledge but also develop analytical skills, problem-solving abilities, and critical thinking. One of the volume’s key strengths is its focus on issues that define contemporary tourism, including the role of digitalization, artificial intelligence, destination branding, and stakeholder collaboration in tourism marketing. Long-awaited and highly relevant, this third volume is a worthy continuation of the previous collections and will undoubtedly serve as a valuable resource in higher education in tourism, while also being highly recommended to professionals who enjoy reflecting on challenges and opportunities beyond their own immediate field of expertise.

Tamara Ratz PhD

Director, Centre for International Relations, Kodolányi János University

Head of Tourism Department, Professor of Tourism

It is an honor for me to recommend this volume to everyone who wishes to understand tourism marketing not only in theory, but also through its real business and human dimensions. The worlds of tourism and hospitality have undergone fundamental changes in recent years, which makes case studies based on real market situations, decision-making dilemmas and current challenges especially valuable in supporting both learning and critical thinking. This book provides not only professional knowledge, but also encourages a complex mindset, creative problem-solving and the ability to think in connections — exactly the skills today’s tourism professionals need most. I wholeheartedly recommend this volume to students, educators and tourism professionals alike.

Judit Fodor (Liptai)

Group Director of Sales and Marketing, Danubius Hotels

Hivatkozás: https://mersz.hu/deli-gray-cases-in-toursim-marketing-iii//

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