Zsuzsa Deli-Gray (ed.)

Cases in Tourism Marketing III

Questions

How and within what organisational and thematic framework should destination management cooperation be implemented in a small-town context? What kind of internal destination-marketing programme should be created?
How can the specific development tasks and projects be aligned with the opportunities identified in the priority action areas? Please propose an order of implementation, set priorities and provide approximate cost estimates.
What additional tourism products or attractions could complement the town’s current offer, and how could the existing SIXO local product brand be integrated into the destination system?
What external marketing strategies and tools – focused on branding, image-building and visitor engagement – should be developed to support tourism creation and destination building? Please outline a draft action plan.
Which joint programmes and development projects could initiate the establishment of the shared Abaúj regional destination framework? Considering the existing Abaúj development and marketing strategy, would you recommend integrating Szikszó’s small-town tourism development with the regional destination concept? Please justify your decision.
We have begun to build tourism that is both competitive and in harmony with residents, aiming for visible results by 2030. Which ex ante and ex post competitiveness indicators – factors, metrics or figures – should we use to measure our progress? What would be realistic yet ambitious targets for us to pursue?

Tartalomjegyzék

Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2026

ISBN: 978 963 664 217 4

Marketing Turizmus

The publication of the third volume of Cases in Tourism Marketing is truly welcome news from both an educational and a professional perspective. Through real-world, timely, and thought-provoking cases, this collection helps readers – students and practitioners alike – gain a deeper understanding of the complex world of decision-making in tourism marketing. The case studies not only convey professional knowledge but also develop analytical skills, problem-solving abilities, and critical thinking. One of the volume’s key strengths is its focus on issues that define contemporary tourism, including the role of digitalization, artificial intelligence, destination branding, and stakeholder collaboration in tourism marketing. Long-awaited and highly relevant, this third volume is a worthy continuation of the previous collections and will undoubtedly serve as a valuable resource in higher education in tourism, while also being highly recommended to professionals who enjoy reflecting on challenges and opportunities beyond their own immediate field of expertise.

Tamara Ratz PhD

Director, Centre for International Relations, Kodolányi János University

Head of Tourism Department, Professor of Tourism

It is an honor for me to recommend this volume to everyone who wishes to understand tourism marketing not only in theory, but also through its real business and human dimensions. The worlds of tourism and hospitality have undergone fundamental changes in recent years, which makes case studies based on real market situations, decision-making dilemmas and current challenges especially valuable in supporting both learning and critical thinking. This book provides not only professional knowledge, but also encourages a complex mindset, creative problem-solving and the ability to think in connections — exactly the skills today’s tourism professionals need most. I wholeheartedly recommend this volume to students, educators and tourism professionals alike.

Judit Fodor (Liptai)

Group Director of Sales and Marketing, Danubius Hotels

Hivatkozás: https://mersz.hu/deli-gray-cases-in-toursim-marketing-iii//

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