Zsuzsa Deli-Gray (ed.)

Cases in Tourism Marketing III

Questions

What trends and socio-environmental/economic/technological/political/environmental changes could influence the development of northern tourism?
What factors influence tourists’ purchasing decisions to choose Greenland?
Does it make sense to start building a few new, modern, well-equipped 4–5-star hotels or should the development of simpler but more adventurous accommodation be supported with better market segmentation and target market definition?
Can it be ensured that fleet development does not lead to a decrease in the current, rather high-ticket prices?
Is the current, exclusively online ticket sales system adequate, or would it be worth focusing on travel packages, behind which accommodation and specific programmes can already be discovered?
Could Air Greenland joining One World help ensure adequate utilisation of the new aircraft(s)?
And finally: sustainable tourism has played a significant role in Air Greenland's business philosophy from the very beginning. Is it possible to find marketing communication solutions (message and media) that do not compromise on sustainability and still contribute to improving the country's economy and making better use of opportunities, while avoiding the negative effects of excessive tourism?

Tartalomjegyzék

Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2026

ISBN: 978 963 664 217 4

Marketing Turizmus

The publication of the third volume of Cases in Tourism Marketing is truly welcome news from both an educational and a professional perspective. Through real-world, timely, and thought-provoking cases, this collection helps readers – students and practitioners alike – gain a deeper understanding of the complex world of decision-making in tourism marketing. The case studies not only convey professional knowledge but also develop analytical skills, problem-solving abilities, and critical thinking. One of the volume’s key strengths is its focus on issues that define contemporary tourism, including the role of digitalization, artificial intelligence, destination branding, and stakeholder collaboration in tourism marketing. Long-awaited and highly relevant, this third volume is a worthy continuation of the previous collections and will undoubtedly serve as a valuable resource in higher education in tourism, while also being highly recommended to professionals who enjoy reflecting on challenges and opportunities beyond their own immediate field of expertise.

Tamara Ratz PhD

Director, Centre for International Relations, Kodolányi János University

Head of Tourism Department, Professor of Tourism

It is an honor for me to recommend this volume to everyone who wishes to understand tourism marketing not only in theory, but also through its real business and human dimensions. The worlds of tourism and hospitality have undergone fundamental changes in recent years, which makes case studies based on real market situations, decision-making dilemmas and current challenges especially valuable in supporting both learning and critical thinking. This book provides not only professional knowledge, but also encourages a complex mindset, creative problem-solving and the ability to think in connections — exactly the skills today’s tourism professionals need most. I wholeheartedly recommend this volume to students, educators and tourism professionals alike.

Judit Fodor (Liptai)

Group Director of Sales and Marketing, Danubius Hotels

Hivatkozás: https://mersz.hu/deli-gray-cases-in-toursim-marketing-iii//

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