József Poór, Eric Sanders J., Gergely Németh, Erika Varga (eds)

Management Consultancy in Central and Eastern Europe

Consultancy in a Global Context

Ethical Issues of Consulting Marketing

Previously, there were serious concerns whether consultants (and other helping professions) should advertise their services at all. In counseling, it has been argued that because of their confidential character, people who need help should not be influenced by “tempting” ads. This position has changed by now, but certain rules must be followed such as not to classify another consultant’s work (either in quality or character) or not to give a false image about the advertiser. Despite the lack of direct advertising bans, consulting firms generally do not use open advertising tools – clients consider it to be counterproductive – so indirect marketing tools such as conferences, case studies, professional media appearances, or free participation in research are more successful. This phenomenon also confirms that as regards management consulting the representation of social interests must be assumed. The real appearance of the above in the case of a contract allows the establishment of a reference list. It is essential what references the consultant refers to (e.g., real or false), how detailed this information is (e.g., gives sufficient information but protects the old client), whether it is allowed at all and when to name an old client as a referee. Due to the confidential character of the service the client does not necessarily want to disclose it. The delicate issue of the consulting profession is when the company reference is also considered a personal consultant referee. If we do not properly separate the two (e.g., what is the company’s and what is the advisor’s part in the reference work), we can mislead our potential new client.

Management Consultancy in Central and Eastern Europe

Tartalomjegyzék

Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2022

ISBN: 978 963 454 704 4

Gazdaság Menedzsment

Have you always wondered how to learn the essentials of international management consulting in just a short time, even if you have never received formal management consultancy training before?

Take this book to gain an in-depth understanding of the profession in a global context and further develop your management consulting skills to enhance your career – wherever you are along your career path!

By reading through this brilliant summary of international management consulting and appreciating the various aspects of the profession, you can master the steps of the consulting process, learn to lead and manage consulting organisations, understand the essence of strategic consulting and change management, develop your competencies in business process and IT consulting and acquire new methods of leadership development. You can also find the relevant tools, if you wish to enhance your competencies in knowledge management or leading turnaround projects.

The book provides an overall picture of the current trends in the global and regional consulting market and illustrates the international scene by specific cases from more than eight CEE countries as well as generic ones to improve the effectiveness of learning through practical examples.

The final chapter entitled ‘Quo vaditis, Consultant?’ seeks answers to the question we are all anxious to see more clearly about, i.e. which way the consulting profession is likely to develop in the future.

Read the book today and benefit from the wealth of knowledge and practical tips to further enhance your professional success in global management consulting!

Hivatkozás: https://mersz.hu/poor-sanders-nemeth-varga-management-consultancy-in-central-and-eastern-europe//

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