Gergely Németh

Illusions of Entrepreneurship / Theories of Entrepreneurial Behaviour

How do we think about ourselves as entrepreneurs and how do we develop our business?

Barriers to evaluating the database

The question with databases is how much we can read into them. For the ‘post-mortem’ databases, the first two (A, B) recorded the presumed cause of demise either by self-reporting through interview or by external assessment. The external assessor may not have had all the information but may have seen the events at close quarters. The question is whether the external assessor was objective? We can be sure that our entrepreneurial actor, who provided the data, is biased, since he or she may have made errors of perception and inference, not to mention self-protective reactions that appear unconsciously, including illusory correlation, just world and basic attribution errors. At the same time, I cannot control the distance between the investigator and the subject and the possible conflict of interest, nor the professionalism or training of the assessor (De Solla Price, 1970). As I noted above, with self-reporting there is a fundamental question of what the entrepreneur can know about him or herself. I also wrote later that the gift of processing after a failure and learning from it, i.e., of formulating real lessons, is not evidentially available to all (Gompers, Kovner, Lerner, & Scharfstein, 2006; Gale, Binmore, & Samuelson, 1995; Börgers & Sarin, 1997). To soften the picture, there are no known cases of intentional bias in such voluntary reporting cases. Of course, this does not exclude the possibility of bias all together. Of the 180 possible cognitive biases identified in the scientific abstracts, I have cited the most typical ones for entrepreneurs, and there are 23 biases so far in this book (Groth, Lubin & Sprung, 2012; Pohl, 2004).

Illusions of Entrepreneurship / Theories of Entrepreneurial Behaviour

Tartalomjegyzék

Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2022

ISBN: 978 963 454 839 3

In his book Gergely Németh is right to not promise a sure-fire solution to successful entrepreneurship, but he does make you think about the opportunities and pitfalls. The great advantage of the work is that it uses multiple scientific and logical approaches. It is a true interdisciplinary work. In addition to its diversity, it provides a good, readable reflection on becoming an entrepreneur. The author gently strips away illusions about the process but remains optimistic throughout. It is an important Hungarian work in entrepreneurship literature.

Prof. Dr. Balázs Heidrich

The author concludes by inviting the reader to join him in thinking differently about business and entrepreneurs. Drawing on his conclusions from the literature and empirical research to date, and from his two decades of experience as a consultant, he creates a new model of the entrepreneurial process, in which he explains the stages of the entrepreneurial process along four dimensions and suggests what entrepreneurial competences and behaviors are needed at each stage of the process, even in uncertain times, to ensure that the business can function safely.

A lot of work has gone into writing this book and the author sets out sometimes provocative findings, as well a novel approach and conclusions. These differ in many ways from the general approach and may inspire many educators, researchers, and even entrepreneurs and managers to look at corporate operations from a new perspective and to apply the author’s suggestions in a preventive way in their future work.

Prof. Dr. Erzsébet Noszkay

Hivatkozás: https://mersz.hu/nemeth-illusions-of-entrepreneurship-theories-of-entrepreneurial-behaviour//

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