Gergely Németh

Illusions of Entrepreneurship / Theories of Entrepreneurial Behaviour

How do we think about ourselves as entrepreneurs and how do we develop our business?

The entrepreneurial ecosystem

Based on the above data and the literature review, I can say that the elements of the ecosystem, known as hard factors, such as infrastructure, the market and legal regulatory environment and financial opportunities, as well as the elements of the ecosystem, known as soft factors, such as community culture and knowledge, R&D transfer and training systems are both important. While the former can be developed relatively quickly, the cultural and skills gaps can be brought up to the desired level more slowly, if that is even the goal. Without the hard factors, it would not even occur to the individual to take the plunge. The lack of culture and competence is not so painful when starting a business (at most, the entrepreneurial opportunity is not perceived, and there will be a good explanation for the lack of opportunity anyway). Without the supportive attitude of the community, it is not even possible to think of entrepreneurship as a career. In fact, the possibility of failure or the deterrent effect of media coverage may even create a counter dynamic to the entrepreneurial drive. It is these factors (culture, startup skills and management capacity) that can force prospective entrepreneurs to end the business very quickly and put them off trying again.

Illusions of Entrepreneurship / Theories of Entrepreneurial Behaviour

Tartalomjegyzék

Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2022

ISBN: 978 963 454 839 3

In his book Gergely Németh is right to not promise a sure-fire solution to successful entrepreneurship, but he does make you think about the opportunities and pitfalls. The great advantage of the work is that it uses multiple scientific and logical approaches. It is a true interdisciplinary work. In addition to its diversity, it provides a good, readable reflection on becoming an entrepreneur. The author gently strips away illusions about the process but remains optimistic throughout. It is an important Hungarian work in entrepreneurship literature.

Prof. Dr. Balázs Heidrich

The author concludes by inviting the reader to join him in thinking differently about business and entrepreneurs. Drawing on his conclusions from the literature and empirical research to date, and from his two decades of experience as a consultant, he creates a new model of the entrepreneurial process, in which he explains the stages of the entrepreneurial process along four dimensions and suggests what entrepreneurial competences and behaviors are needed at each stage of the process, even in uncertain times, to ensure that the business can function safely.

A lot of work has gone into writing this book and the author sets out sometimes provocative findings, as well a novel approach and conclusions. These differ in many ways from the general approach and may inspire many educators, researchers, and even entrepreneurs and managers to look at corporate operations from a new perspective and to apply the author’s suggestions in a preventive way in their future work.

Prof. Dr. Erzsébet Noszkay

Hivatkozás: https://mersz.hu/nemeth-illusions-of-entrepreneurship-theories-of-entrepreneurial-behaviour//

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