Katalin Mihalkovné Szakács (ed.)

Business Management

Starting up, Growth, Development


SMEs entering unknown international markets

The route to international success is quite challenging for an ambitious business trying to conquer international markets alone. Fortunately, there are already plenty of inspiring examples of Hungarian SMEs that have successfully established themselves in Europe and in global markets. However, this is still only a dream for many domestic enterprises. Data indicates that for the time being, large enterprises, of which many are already multinational companies, tend to dominate in this regard. As noted earlier in this chapter, more than two-thirds of Hungarian SMEs do not export.

Business Management

Tartalomjegyzék


Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2024

ISBN: 978 963 664 039 2

This comprehensive textbook is designed both for university students and aspiring entrepreneurs by offering a deep dive into the complexities of business management, from startup to growth and establishment. Whether you are a student of business development, a founder of a new enterprise, or someone looking to expand an existing business, this book provides you with essential insights into the entrepreneurial journey.

Divided into two parts, the textbook begins by addressing general business development topics, using a model-based approach to describe the stages of enterprise development. It then delves into specific challenges faced by startups, including the dynamics of family businesses and the intricacies of international expansion. Content is enriched with real-life examples, problem-solving tasks, and project-based learning opportunities, ensuring that students not only understand theoretical concepts but also apply them in practical scenarios.

Readers will gain a holistic understanding of the various aspects of business management, including finance, marketing, sales, logistics, and human resources. The textbook emphasizes the importance of systematic thinking, quick decision-making, and the ability to see the bigger picture, which are all crucial for achieving entrepreneurial success.

Aimed at both bachelor’s and master’s level students, as well as professionals seeking further development, this book is a valuable resource for anyone interested in mastering the art and science of business management. With its blend of theoretical foundation and practical application, Business Management: Startups, Growth, and Development is essential reading for the next generation of entrepreneurs and business leaders.

Hivatkozás: https://mersz.hu/szakacs-business-management//

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