Tartalomjegyzék

• Business Management • Starting up, Growth, Development
• Copyright Page
• Foreword
• Preface
• chevron_rightPart I • General Approach to Enterprise and Project Development
  • chevron_rightOverview
    • chevron_rightQuestions and tasks
      • Key tasks and questions
      • Project task
  • chevron_rightChapter 1: Stages of the Development Process and Problems to be Solved
    • chevron_right1.1. The business idea
      • chevron_rightQuestions and tasks
        • Key task
        • Project questions and tasks
    • 1.2. Understanding and analyzing the market
    • chevron_right1.3. STP marketing (segmentation, targeting, positioning)
      • 1.3.1. Segmentation – What do customers want and why?
      • 1.3.2. Goal selection - Who should customers choose?
      • 1.3.3. Positioning - How do we get customers to choose us?
      • chevron_rightQuestions and tasks
        • Key questions and tasks
      • Project questions and tasks
    • chevron_right1.4. The value proposition
      • 1.4.1. The concept of a value proposition
      • 1.4.2. Difficulties and dangers in determining the value proposition
      • 1.4.3. The position of the value proposition in the supply chain
      • 1.4.4. Value proposition case studies
      • chevron_rightQuestions and tasks
        • Key questions and tasks
        • Project questions and tasks
    • chevron_right1.5. The business model
      • 1.5.1. The concept of the business model
      • 1.5.2. Types of business models
      • 1.5.3. Pricing
      • 1.5.4. Development and modification of a business model
      • chevron_rightQuestions and tasks
        • Key questions and tasks
        • Project task
    • chevron_right1.6. Validation (Product – Market – Business concept fit)
      • 1.6.1. Market validation
      • 1.6.2. Product validation
      • 1.6.3. Business model validation
      • 1.6.4. Crowdfunding as a possible forum for validation
      • chevron_rightQuestions and tasks
        • Key questions and tasks
        • Project questions and tasks
    • chevron_right1.7. Relationships between the marketing mix: validation and small business marketing communication
      • 1.7.1. Traditional marketing tools for SMEs
      • 1.7.2. Social media marketing
      • 1.7.3. Branding
      • 1.7.4. Guerrilla marketing
      • chevron_rightQuestions and tasks
        • Key questions and tasks
        • Project task
    • chevron_right1.8. Validated learning - lean startups: business management as a learning process
      • chevron_rightQuestions and tasks
        • Key questions and tasks
        • Project question
    • chevron_right1.9. Financing the early stages of a startup business
      • chevron_rightQuestions and tasks
        • Key question and task
        • Project task
    • chevron_right1.10. Assessing potential scalability of new startups: Calculating Life Time Value (LTV) and the Cost of Customer Acquisition (COCA)
      • 1.10.1. LTV calculation
      • 1.10.2. COCA calculation
      • chevron_rightQuestions and tasks
        • Key questions and tasks
        • Project task
    • chevron_right1.11. Growth, development, maturity
      • chevron_rightQuestions and tasks
        • Key question and task
        • Project task
  • chevron_rightChapter 2: Decision Points in the Life of Enterprises
    • 2.1. Issues arising in the operation of small businesses and potential solutions
    • chevron_right2.2. How to maintain the ability to innovate for entrepreneurs and enterprises
      • 2.2.1. Confirming sales growth
      • 2.2.2. Building an enterprise; hiring new staff; creating an organization; division of labor; motivation of staff; organizational culture
      • 2.2.3. Enterprise governance; decision-making roles of owners, managers and boards; decision-making eligibility, delegation. What are the basic conditions for success?
      • 2.2.4. Development of the first product based on customer feedback; development of additional products
      • 2.2.5. Business foundation and further development processes
    • chevron_right2.3. How to balance efficiency and effectiveness
      • 2.3.1. Building the financial system
      • 2.3.2. Development of the IT system
      • 2.3.3. Development of the marketing and sales systems
      • 2.3.4. Organizational culture; organizational development; change management
      • 2.3.5. Building knowledge management
    • chevron_right2.4. Ownership of an enterprise
      • 2.4.1. Finding new markets; entering international markets
      • 2.4.2. Financing development from sales; raising equity capital
      • 2.4.3. Decisions on organic development, company acquisition or sales of enterprises
      • 2.4.4. The evolution of founders; balancing business and private lives
      • 2.4.5. Management and succession decisions of family businesses
    • chevron_right2.5. How to maintain momentum and enthusiasm to continue business operations
      • 2.5.1. Creation of strategy; business planning; controlling
      • 2.5.2. Co-operation and competition in markets
    • chevron_right2.6. Closing remarks
      • chevron_rightQuestions and tasks
        • Key questions and tasks
        • Project task
• chevron_rightPart II • Aspects of Business and Project Development
  • chevron_rightChapter 3: The Network Effect and Its Consequences
    • 3.1. Defining the network effect
    • 3.2. Absolute and relative sizes and activity levels of networks
    • 3.3. The business value of the network
    • 3.4. Business models in the modern economy
    • chevron_right3.5. Consequences for management of the network effect
      • chevron_rightQuestions and tasks
        • Key questions and tasks
        • Project question and task
  • chevron_rightChapter 4: Family Business Management
    • 4.1. Academic and practical definitions of family businesses
    • 4.2. The extent and distribution of family business size
    • chevron_right4.3. Domestic family business forms based on foundation and development paths
      • 4.3.1. Reasons for establishing family businesses
      • 4.3.2. Enterprise size
      • 4.3.3. The business life cycle
      • 4.3.4. Future goals and development paths
    • chevron_right4.4. Differences in characteristics and operations between family and non-family businesses
      • 4.4.1. The market and business environment; customer relations
      • 4.4.2. Human resource management
      • 4.4.3. Innovation performance
      • 4.4.4. Financial management
      • 4.4.5. Business financing
      • 4.4.6. Strategic planning
      • 4.4.7. Management and organizational culture
      • 4.4.8. Knowledge transfer
      • 4.4.9. Harmonizing family and business values
      • 4.4.10. Generational change
    • chevron_right4.5. Main vulnerability related challenges facing domestic family businesses
      • 4.5.1. Competence-related issues in family business management
      • 4.5.2. Strategy in family business management
      • 4.5.3. Succession planning
      • chevron_rightQuestions and tasks
        • Key questions and tasks
        • Project questions and tasks
  • chevron_rightChapter 5: Enterprise Growth and Strategic Planning for Entering International Markets
    • 5.1. Introduction: Economic weight of Hungarian SMEs and their international market activity
    • chevron_right5.2. Data based international market activity of Hungarian enterprises
      • 5.2.1. Hungarian enterprises and foreign-owned subsidiaries
      • 5.2.2. International market activities of Hungarian enterprises
      • 5.2.3. Summary: International market activities of Hungarian enterprises
      • chevron_rightQuestions and tasks
        • Key questions and tasks
        • Project tasks
    • chevron_right5.3. The economics of internationalization
      • 5.3.1. International markets and free trade agreements
      • 5.3.2. The direction and form of international market activities
      • 5.3.3. Internationalization in the various life cycle stages of enterprises
      • 5.3.4. Internal growth and internationalization
      • 5.3.5. Arguments in favor of internationalization
      • 5.3.6. Obstacles to international market entry
      • 5.3.7. International expansion strategies
      • 5.3.8. Summary: The economics of internationalization
      • chevron_rightQuestions and tasks
        • Key questions and tasks
        • Project tasks
    • chevron_right5.4. Typical models of SME internationalization
      • 5.4.1. SMEs entering unknown international markets
      • 5.4.2. SMEs joining the internationalization network chain
      • 5.4.3. Born global enterprises
      • 5.4.4. Summary: Models of SME internationalization
      • chevron_rightQuestions and tasks
        • Key questions and tasks
        • Project Tasks
      • Glossary of terms
• References
• chevron_rightAuthor Profiles
  • Dr. Loretta Huszák
  • Dr. László Kállay
  • Dr. Katalin Szakács Mihalkovné
  • Dr. Attila Petheő
  • Dr. Tim Gittins

Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2024

ISBN: 978 963 664 039 2

This comprehensive textbook is designed both for university students and aspiring entrepreneurs by offering a deep dive into the complexities of business management, from startup to growth and establishment. Whether you are a student of business development, a founder of a new enterprise, or someone looking to expand an existing business, this book provides you with essential insights into the entrepreneurial journey.

Divided into two parts, the textbook begins by addressing general business development topics, using a model-based approach to describe the stages of enterprise development. It then delves into specific challenges faced by startups, including the dynamics of family businesses and the intricacies of international expansion. Content is enriched with real-life examples, problem-solving tasks, and project-based learning opportunities, ensuring that students not only understand theoretical concepts but also apply them in practical scenarios.

Readers will gain a holistic understanding of the various aspects of business management, including finance, marketing, sales, logistics, and human resources. The textbook emphasizes the importance of systematic thinking, quick decision-making, and the ability to see the bigger picture, which are all crucial for achieving entrepreneurial success.

Aimed at both bachelor’s and master’s level students, as well as professionals seeking further development, this book is a valuable resource for anyone interested in mastering the art and science of business management. With its blend of theoretical foundation and practical application, Business Management: Startups, Growth, and Development is essential reading for the next generation of entrepreneurs and business leaders.

Hivatkozás: https://mersz.hu/szakacs-business-management//