Melinda Jászberényi (ed.)

Mobility and active lifestyle in tourism

Operation, trends and environment of the sports tourism market

Sport was stable in the period before the COVID-19 pandemic, accounting for 1-1.5% of GDP (Bács 2016), while tourism accounted for 6-8% of GDP directly, on an annual basis in 2016 (Hungarian Central Statistical Office 2019). Thanks to prestigious elite competitions and iconic venues, as well as the emergence of new players and regions, we can talk about a growing industry. Thanks to the presence of the media, events have now become all-night, day-long or even month-long events and programmes to follow. Anyone (competitor, gym-goer or fan) can become a star, a negative phenomenon or a meme in a matter of moments. And thanks to the rise of Web 2.0, even those in the amateur sphere or in the secondary sports market can become famous. Agencies and businesses have been set up to make these reputations last longer and bring in more money. Even the youngest athletes, just starting out, have serious management behind them. Athletes (Roger Federer, Katinka Hosszú) are becoming complete brands.

Mobility and active lifestyle in tourism

Tartalomjegyzék

Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2022

ISBN: 978 963 454 797 6

Turizmus BCE Turizmus Kutatóközpont jegyzetek

Passenger transport merging different sub-sectors such as urban and road transport (e.g., coaches, automobiles, public transport), rail transport (e.g., luxury tourist trains), water transport (e.g., maritime or river cruises), and aviation (e.g., airlines, special air transport options – such as ballooning or hang gliding) is the cornerstone of tourism. The strong relationship between the fields of tourism requires an understanding of the theoretical background of tourism. In the first part of the book, the essentials of tourism, transport, and their interactions are presented. The book also focuses on innovative transport solutions (e.g., automation, shared mobility) that could transform passenger transport and tourism in the near future. In the second part, the characteristics of active tourism, one of the most emerging areas of recreational tourism are presented in detail. Based on the current trends, the conceptual framework, the supply and demand side of recreation and sport tourism are described in detail. The main trends, drivers and achievements of sports tourism are illustrated by Hungarian and international examples.

Hivatkozás: https://mersz.hu/mobility-and-active-lifestyle//

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