Melinda Jászberényi (ed.)

Cultural, creative and culinary tourism


Bilbao effect

To understand the growing phenomenon it is important to explain the so called Bilbao effect. The Bilbao effect, also known as the Guggenheim effect, refers to the causal link that occurs when a single world-class project becomes the catalyst for revitalizing an economically or otherwise distressed city or region (Plaza et al. 2009). Bilbao‘s urban regeneration is a complex and multidimensional process linked to a series of strategies that go beyond the Guggenheim effect and continue today.1 It has addressed Bilbao’s socio-economic problems in a holistic approach and has implemented a coherent development policy with a vital cultural component, aiming at productivity and diversity. Furthermore, they moved towards solutions aimed at creating a competitive environment by strengthening innovation, technology, internationalization, education, training, and entrepreneurship (Heidenreich–Plaza 2015).

Cultural, creative and culinary tourism

Tartalomjegyzék


Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2022

ISBN: 978 963 454 798 3

Cultural tourism and creative tourism are the most dynamically expanding areas of the tourism sector. In the theoretical chapter we review the definition of the two trends, the characteristics of the demand and supply side and clarify the concept of a cultural tourism product. We overview the development strategies that have defined the global museum market in recent decades and discuss the role of museums in the revitalization efforts of cities. You can also get a deeper insight in the operation of colourful science and transport museums. Afterwards, culinary tourism chapters examine consumer behaviour in food tourism and its link to social media which is followed by an overview on the supply side, a new typology of attractions in culinary tourism.

Hivatkozás: https://mersz.hu/jaszberenyi-cultural-creative-and-culinary-tourism//

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