Melinda Jászberényi (ed.)

Cultural, creative and culinary tourism

Comprehensive urban development

In the years since the Guggenheim Bilbao opened, the return on investment has been significant. The museum has attracted 20 million visitors (over 60 percent from overseas) to the city of just 350 000 inhabitants. The current director of the Guggenheim, Richard Armstrong, told Artnet News (2017) that the Guggenheim Bilbao had changed the way outsiders think about the city and how the city has seen itself. “The great success of Guggenheim Bilbao is that it has demonstrably shown the impact that visual art can have on a city’s ability to attract cultural visitors and at the same time positively change its self-image.” In the 1990s, the city was difficult to access and inward-looking, not visible to foreign visitors.1

Tartalomjegyzék

Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2022

ISBN: 978 963 454 798 3

Cultural tourism and creative tourism are the most dynamically expanding areas of the tourism sector. In the theoretical chapter we review the definition of the two trends, the characteristics of the demand and supply side and clarify the concept of a cultural tourism product. We overview the development strategies that have defined the global museum market in recent decades and discuss the role of museums in the revitalization efforts of cities. You can also get a deeper insight in the operation of colourful science and transport museums. Afterwards, culinary tourism chapters examine consumer behaviour in food tourism and its link to social media which is followed by an overview on the supply side, a new typology of attractions in culinary tourism.

Hivatkozás: https://mersz.hu/jaszberenyi-cultural-creative-and-culinary-tourism//

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