The previous chapter has highlighted the push- and pull factors of food tourism and established a link between food tourists’ motivations and the latest trends shaping food tourism behaviour. This chapter further explores the demand side of food tourism and offers an overview on food tourism and its link to social media. The main aim of the chapter is to show how social media influenced food tourists’ creation, consumption, display and communication of experiences and behaviours. It is without any doubt that the technological advancements and tools are influencing food tourism behaviour and experiences. In recent decades, web-based services, social media, and mobile information systems in tourism have become ubiquitous and have radically affected customer-provider contacts offering opportunities for interaction and creating novel communication channels. As a consequence, food tourists are knowledgeable and independent in their choice of food, restaurants and food-related experiences. For this reason, hospitality service providers and decision makers are called to be proactive in detecting new trends in food tourism. One of the platforms of creation and display of food trends is social media and individuals with high interest in online food visuals sharing are referred to as ‘foodies’.