Consumption (demand) in cultural tourism can be defined as the maximum amount that individuals are willing to pay to visit a particular tourist attraction (Brida et al., 2013). Not all cultural tourists ‘consum’ culture in the same way (Galí-Espelt 2012). One of the main characteristics of cultural tourists is that they are tourists with higher purchasing power, so it is expected that consumption in cultural tourism will be higher than in other forms of tourism supply. Cultural tourists are estimated to spend as much as one third more on average than other tourists (Richards 2010). The consumption of cultural tourists depends on four basic variables: average consumption, length of stay in the destination, availability of cultural attractions and cultural activities in the destination (March– Woodside 2007). Average consumption is based on all the expenditure by the tourists paid out of their own pocket for goods and services consumed during their time of stay, as well as for goods and services produced by different sectors which directly support the increase of tourism consumption. Length of stay in the destination (LOS): is a key parameter in the measurement of international tourism, determining the total number of guest nights spent by a given number of visitors in a destination. Shorter LOS and more restricted time budgets may also lead to a focus on “must see” attractions, and the concentration of tourist flows in time and space. Availability of cultural attractions: museums, exhibitions and other cultural manifestations for public consumption helped to boost tourism. Cultural activities in the destination are the acts of travellers visiting particular destinations in order to experience and learn about a particular culture (attending events and festivals, visiting museums and tasting the local food and drinks ertc). These activities provide more experience options that encourage longer stay.