Melinda Jászberényi (ed.)

Cultural, creative and culinary tourism


Szekszárd Wine District from the viticulture angle

The Szekszárd wine district is a two thousands years old historical wine district which is one of the oldest in Hungary. The wine district belongs to the Pannon wine region and is administratively located in Tolna County. Furthermore, located in 150 kilometers south of Budapest, between the Tolna-Baranya hills and the Dunamenti plain, west of Sárköz. The largest mass of the Szekszárd hills, about 150 km2, is made up of sand and sediments deposited by the Pannonian Sea. About 10,000 years ago, loess loam mixed with Pannonian sand developed, which is extremely lucky for grape production. Loess always contains at least 5-7% active lime, but there are parts of the soil that have a lime content of up to 10-30%. This lends wines a richer, more complex flavor than unlike sandy soils poor in lime. The climate is sub-Mediterranean in nature, but the influence of the continental climate is significant. The number of hours of sunshine is high. These natural endowments allow the development of unique flavors that make the quality red and white wines produced in the area more characteristic, more valuable, and more sought after on the market. The viticulture of the wine region can be called successful from the Second World War to the present day, which is due to the exemplary cooperation of producers. Leading producers have developed a well-communicated marketing where the emphasis is on Kadarka – Kékfrankos – Bikavér wines. Among the white varieties, Olaszrizling, Riesling (Rajnai Rizling), Chardonnay are the most typical (Mészáros N.I.)

Cultural, creative and culinary tourism

Tartalomjegyzék


Kiadó: Akadémiai Kiadó

Online megjelenés éve: 2022

ISBN: 978 963 454 798 3

Cultural tourism and creative tourism are the most dynamically expanding areas of the tourism sector. In the theoretical chapter we review the definition of the two trends, the characteristics of the demand and supply side and clarify the concept of a cultural tourism product. We overview the development strategies that have defined the global museum market in recent decades and discuss the role of museums in the revitalization efforts of cities. You can also get a deeper insight in the operation of colourful science and transport museums. Afterwards, culinary tourism chapters examine consumer behaviour in food tourism and its link to social media which is followed by an overview on the supply side, a new typology of attractions in culinary tourism.

Hivatkozás: https://mersz.hu/jaszberenyi-cultural-creative-and-culinary-tourism//

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