Mátyás Bánhegyi: The Effects of Politics and Ideology on the Translation of Argumentative Political Newspaper Articles
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Chapter 5: Political science and mass communication: Political reality and bias
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5.4 Types of bias

5.4 Types of bias

Jegyzet elhelyezéséhez, kérjük, lépj be.!

The media’s incapacity to provide receivers with objective reality, as argued in Section 5.3, seems to allow for the speculation that the media can even choose to deliberately present a certain subjective or constructed political reality and/or can depict political reality in a way that the resulting presentation is coherent with the political or world views of certain powerful groups (Gitlin [1990], Entman [1993], Mazzoleni [2002]). If objective political reality is purposefully presented as subjective or constructed reality, relying on Mazzoleni’s (2002) Theory of Bias, we talk about intentional bias. Should subjective or constructed reality be presented in order to achieve an ideological goal, manipulation is effected. Manipulation is in fact “the product/result of the partiality and one-sidedness of the media presenting messages in the interest of one or more parties of the political system” (Mazzoleni 2002, p. 27, translation by the author), which is an obvious realisation of intentional bias.

Jegyzet elhelyezéséhez, kérjük, lépj be.!

According to Mazzoleni’s (2002) Theory of Bias, apart from intentional bias, inadvertent bias also exists, in which case journalists are unaware of their subconscious tendencies of presenting subjective or constructed reality. We shall exclude such instances from the current investigations as the present analysis does not extend to the exploration of subconscious tendencies of text producers including journalists and translators. As a consequence, we will presuppose that text production will reflect conscious tendencies including the possible application of intentional bias.
 

5.4.1 Creation or distortion of reality

5.4.2 Bias and mass communication

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