7.10.3 Reliability of CDA analysis

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The CDA analysis in the current undertaking is performed with the help of the Translation-centred Discourse–Society Interface Model. In terms of the reliability of the TDSI Model, it must, at this point, be noted that there is no absolutely perfect method of excluding subjectivity or subjective interpretations in any CDA analysis. Even if in line with van Dijk’s approach, the TDSI Model strives to be objective observing the tenets and theoretical principles of CDA (detailed in Sections 4.5 and 4.6), subjectivity cannot be fully excluded.

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This a priori subjectivity is explained by the following: as CDA itself is by nature “a socially committed scientific paradigm” (Fairclough and Wodak 1997, p. 280) intending to establish and interpret properties of texts, and as no interpretation of context whatsoever can be deemed absolutely objective due to the fact that for the interpretation of contextual information a “socially-based mental construct” (van Dijk, 1997, p. 16) is necessary for the researcher, the interpretation of the results produced with the help of the TDSI Model will inevitably be, to some extent, subjective. Therefore, the findings of the current undertaking should and will be evaluated with this in mind.

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No statistical or other methods have been applied to CDA research in an attempt to validate research results or to compare the reliability of researcher interpretations. This has to do with the explanatory nature of CDA. Still, CDA is fundamentally qualitative as well as quantitative in nature. The latter feature, in turn, serves to improve reliability through the quantification of certain textual features (e.g. number of occurrences or repeated occurrences of the same features).
 
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