7.10.4 Reliability of political mass communication analysis

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The political mass communication analysis is performed with the help of the TPMC Model. Political mass communication analysis is also interpretative in nature, very much like CDA. This suggests that the results may contain subjective elements. This, however, is counterbalanced by the structure of the Political Bias Screener. In the Screener, the TPMC Model is used for the interpretation of the results obtained with the help of the TDSI Model and objectivity is ensured by the following arrangement. The TDSI Model works with four components and with several aspects under each component. If the results of the TDSI Model obtained with the help of the different components and aspects point towards the same conclusion in the TPMC Model, then this seems to suggest that the research results obtained with the help of the TPMC Model are reliable as a large population of data produces the same results in the TPMC Model. Reliability analysis, on the other hand, is unknown in the field of political mass communication analysis.

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The next chapter, Chapter 8 describes and discusses the results of the research obtained with the help of all the four constituent models of the Political Bias Screener.
 
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