5.4.2 Bias and mass communication

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In the case of the current research, it may be expected that journalists will be influenced by personal political bias as they are participants of the Hungarian political life, and/or structural bias as each of the newspapers which the articles under scrutiny come from are closely associated with one of the two major opposing Hungarian political parties and more or less openly advocate their political views. This will be described in more detail and elaborated on in Section 7.5.

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With reference to the current research, the bias present in political mass communication links up with the TDSI Model as the bias in political communication “is the source of power: it is an instrument to exercise influence, it has a controlling and innovative role in society” (Mazzoleni 2002, p. 40, translation by the author). This suggests that bias, the presentation of reality, society, context, power and ideology are interrelated in the domain of political mass communication. Section 5.5 therefore clarifies how the diverse forms of reality and bias present in source and target texts will be interpreted in the light of political mass communication through a two-component analytical model, the Translation-centred Political Mass Communication Model (TPMC Model). The same section will also describe how these two components link up with the four components of the TDSI Model. In the Political Bias Screener, the TPMC Model will be used for the interpretation of the findings obtained through the Translation-centred Discourse–Society Interface Model.
 
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