Mátyás Bánhegyi: The Effects of Politics and Ideology on the Translation of Argumentative Political Newspaper Articles
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Chapter 7: Research design
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7.9 Procedures of analysis
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7.9.1 Sample super- and macrostructure analyses
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7.9.1.4 Procedures of political mass communication analysis

7.9.1.4 Procedures of political mass communication analysis

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The four-component Translation-centred Discourse–Society Interface Model (TDSI Model) reveals textual features with reference to the potential bias exhibited in texts (component Action), the social-political context of source and target texts (component Context) and the reproduction of power (component Power) and ideology (component Ideology). The Translation-centred Political Mass Communication Model’s (TPMC Model) component of Reality centres on the presentation of political reality and the component of Bias focuses on personal political convictions and professional norms and standards of text production. Both TPMC Model components of Reality and Bias contain two aspects each. Reality contains the aspects of subjective reality and constructed reality, while bias contains the aspects of personal political bias and structural bias.

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In an attempt to interpret the findings of the TDSI Model with the help of TPMC Model in the relevant political mass communication context, the collated findings obtained with the help of the components of Action and Ideology of the TDSI Model will be explicated through the TPMC Model component of Bias, while the collated findings, which reveal the main tendencies, obtained with the help of the components of Context and Power of the TDSI Model will be explained through the TPMC Model component of Reality. For the sake of clarity and to facilitate the understanding of the procedures of analysis, the relationship between the two models is visualised in Figure 7.5.
 
Figure 7.5: Visual representation of the relationship between the components of the TDSI Model and the TPMC Model
 

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This approach is justified by the following: the components of Action and Ideology of the TDSI Model reveal achievable social action and ideologically charged text production, which link up with person-specific political and professional attitudes to bias incorporated in the TPMC Model component of Bias. On the other hand, the components of Context and Power of the TDSI Model reveal social and political contexts and describe the power that provides access for journalists and translators to produce texts about the given political reality as well as the power journalists and translators enjoy through such access to mediatised communication. These aspects relate to the actual political reality incorporated in the TPMC Model component of Reality.

Jegyzet elhelyezéséhez, kérjük, lépj be.!

Through the use of the TPMC Model, translators’ professional behaviour with reference to the translation of argumentative newspaper articles for use in political mass communication contexts will be explained and implications on translators’ critical awareness will be formulated. No sample analysis of political mass communication is included here. As this approach heavily depends on the contextual information about the texts under scrutiny and the interrelation of such features, valid and well-grounded results can only be produced with reference to the entire translation assignment and to translator behaviour in such communicative contexts in general. The results of the political mass communication analysis follow in Section 8.5.
 
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