Mátyás Bánhegyi: The Effects of Politics and Ideology on the Translation of Argumentative Political Newspaper Articles
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Chapter 3: Text structure and translation research: Micro-, macro- and superstructure of texts
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3.6 Relevance of previous research to the present study

3.6 Relevance of previous research to the present study

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Tirkkonen-Condit’s (1985) Macrostructure Model discussed above will be used for the description of the macrostructure of source and target language political texts. The use of Tirkkonen-Condit’s (1985) Macrostructure Model is justified by the following findings: our previous analyses of political texts concerning the English translation of former Canadian Prime Minister Jean Chrétien’s 1995 French language Québec Referendum Speech (Bánhegyi 2008), have shown that political persuasion is effected in primarily three domains mutually reinforcing and supporting each other’s effects and efficiency. These three, cognitively and, respectively, affectively operating domains are: (1) logical arguments, (2) feelings and sentiments evoked by the texts and (3) psychological motivation induced by the texts. These domains are described in more detail below.

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(1) Logical arguments (sensible or sensible sounding arguments) are presented in the gist of texts, i.e. the macrostructure influenced by the superstructure, or in other words, the highest macrolevel where the superstructure effect manifests, as argued in Chapter 2.

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(2) Feelings and sentiments evoked by the texts manifest as emotive persuasion realised mainly through choices in lexis and style and the political message of texts (Larson [2001], Mazzoleni [2002]), i.e. the minimum shortest meaningful summary or, in another phrasing, the highest possible macrolevel, above the level of the gist. It is argued that this political message is too short to be argumentative as it does not contain references to all functional superstructural elements and, as a result, can only operate on emotive grounds. In their Injection Needle Model, Kraus and Davis (1976) explain that emotive persuasion through political messages triggers predictable patterns of behaviour in receivers.

Jegyzet elhelyezéséhez, kérjük, lépj be.!

(3) Psychological motivation induced by the texts (voter mobilisation, generating fears and/or determination in voters) is achieved partly through enthymemes (i.e. logical propositions suppressing one of the premises and inviting the reader to “construct the missing part of the logical sentence in order to make sense out of the argument” (Jamieson [1988] qtd. in Rose, 1993, p. 8) and the contextual properties of political discourse.

Jegyzet elhelyezéséhez, kérjük, lépj be.!

The effects of the first domain are achieved by the gist (macrostructure affected by the superstructure), as noted above, and the effects of the latter two domains are achieved through the political message and individual propositions and in their textual and contextual realisations (cf. Bánhegyi 2008).
 
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